Category Archives: Guest Speaker

Greg Ketchum

Much like the mysterious and elusive advertising God we know from the hit television series Mad Men, Donald Draper, Greg Ketchum is also a hard man to get to know…at least online, that is.  Throw any combination of “Greg Ketchum”, “Ogilvy”, or “BBDO” into google and suddenly whatever concise wikipedia biography you might have pictured in your head is poof, gone.  Greg Ketchum seems to be all over the place, and maybe that’s good in his profession of creative advertising.

However, it was clear that Greg Ketchum has and continues to work as part of a pair with Tom Godici.  Both carry two decades of experience in the business of advertising as Executive Creative Directors at Ogilvy & Mather, David Ogilvy’s brainchild advertising agency, and now hold the same positions at BBDO, a worldwide advertising agency network formed by the merger of Barton, Durstine & Osborn and the Batten Company.  They are best known for the launch of the “Smarter Planet” campaign for IBM during their time at Ogilvy.  “Smarter Planet” is IBM’s creative business strategy to make the planet “smarter” through organization and distribution of data, the collaboration between systems, businesses, and technologies, and advancement of management to oversee the interconnection, intelligence, and instrumentation of our resources in a changing world.  As you can see, advertising today has definitely expanded from those little drawing boards we see on Mad Men.

Ketchum returned to BBDO in December of last year after once working there between 1989 and 1997 at the West Coast branch.  During those eight years Ketchum was the Creative Director on the Apple Computer account.  He then moved to a Hal Riney & Partners (now Publicis & Hal Riney) serving as Creative Director for Saturn and Worldwide Creative Director for HP.  This time at BBDO, Ketchum will be overseeing many different accounts and clients for the expansive agency.  Ketchum stresses, “I’m a copy-writer first.”  But he’s definitely a copy-writer with a whole lot of experience and power.

Also like Don Draper, Ketchum has established himself as a force to be reckoned with in the advertising and creative world, moving on up, making big creative director power moves.  Except, I’m pretty sure he didn’t go through all that Korean War drama and isn’t harboring a secret past and a secret name.  We can only hope that despite this distinction, he still sips whiskey straight in his office like it’s his job.

-Dayna Uyeda


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Daniel Karslake

Daniel Karslake

Daniel Karslake: documentary producer, director, writer, and, most importantly, life changer.  A New Yorker with a public policy degree from our very own Duke University, Mr. Karslake has tackled each production project with gusto, bringing awareness to problems native to the United States and abroad.

After attending USC film school, Mr. Karslake got his start in fundraising with City of Hope.  He did this in New York, constantly traveling back and forth between there and the West coast.  While in this position, he met the host of PBS’s newsmagazine In The Life.  He took this opportunity to do some work with them while still at City of Hope, but soon took the leap to completely focus on producing for the program, which focuses on issues concerning homosexuality, religion, and where the two meet.  It does not come at too large a surprise, then, that his first major film, For the Bible Tells Me So (2007), also zeroes down on this subject, following five separate American families on their journeys to reconcile their religious beliefs with their children’s sexual identities.  This film won several awards and nominations in the film festival circuit, including gaining a spot at Sundance, and garnered much support with both religious and LGBT communities.  Comments on Youtube called the film life changing and powerful.

After the success of his first film, Mr. Karslake began work on his second film, Every Three Seconds, which tackles the subject of world poverty and hunger.  As a more dynamic approach to hunger, the film strives to focus on human motivation, or lack thereof, to help end hunger and many other world problems.  It will focus on five people who all have experienced a hunger to change their world and how they accomplished such a seemingly large feat.

You can find Mr. Karslake on his LinkedIn profile and his Twitter, @dogooderdan.  Read articles about Mr. Karslake from Duke Magazine, The Huffington Post, and Professional Destiny. Also watch interviews with him on his two films here and here.


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Colin Tierney

If Colin Tierney’s name sounds familiar to you, there’s a reason for that. He graduated from Duke in 2009, and he made his mark while he was there — “Colin Tierney” was one of those names that popped up in the Chronicle all the time. Early in his Duke career, Colin noticed that there were plenty of people making music around campus, but he also noticed that these musicians had nowhere to record their work. Colin and his friend Dan Corkum decided to do something about this. During their freshman year, the two founded Small Town Records, Duke’s first student-run record label and recording studio. As president of Small Town Records, Colin helped secure start-of-the-art recording equipment for the studio, produced an annual student compilation album, and organized release parties and live music events. Small Town Records is still thriving today under the umbrella of Duke University Union, providing a place on campus for the musically inclined to record and produce their own music. Here is a Chronicle article on Small Town Records’ founding, a profile of Colin, and a piece on a planned Small Town Records event back in 2008.

Throughout his tenure at Duke, Colin worked as an intern with V2 Records, helping to market and execute the indie rock band Roman Candle’s lifestyle tour; he interned with the Warner Music Group; and he spent a summer working for a think-tank, the Center for the Study of the Presidency and Congress (an internship which fulfilled requirements for his public policy major). After graduation, Colin went on to work as an independent contractor for several months, providing marketing and e-commerce services to various bands and artists. He then took a position with the music and technology company Indaba Music in December of 2009. Colin currently serves as marketing manager at Indaba, where he’s developed the online marketing and social media campaigns for artists such as Paul Simon, Daft Punk, Metric, and Peter Gabriel.

Colin is also a musician himself. He plays guitar and has been writing songs for over eight years, citing Americana as his biggest influence.

Emma Miller

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