Laura Suchoski is a 2009 Duke graduate who now works for ESPN. While an undergrad, Laura was a four-time All-American on the varsity field hockey team, and she also played for the U.S. National Field Hockey Team. In this Q&A with GoDuke.com, Laura talks about her field hockey career as well as her experience with Duke in New York, which she participated in during the summer before her senior year. In the interview, Laura says, “The marketing and advertising industry is so enjoyable because it lets you utilize your communication skills and creativity that you learned… particularly through all your years playing on sports teams.” Laura continues to utilize her love of sports in her career as well as in her life; according to her Twitter page, she enjoys “developing the skills and leadership in young athletes.”
While participating in Duke in New York, Laura interned at Ogilvy & Mather, an international marketing, advertising, and public relations agency. Upon graduation from Duke, Laura worked as an assistant account executive at the advertising agency McCann-Erickson. She is now a social media specialist for ESPNRISE.com, which includes ESPN High School, a branch geared toward high school athletes and fans, and espnW, which serves the female athlete community.
As part of her job with ESPN, Laura has written a column for ESPNHS GIRL magazine as well as multiple articles mentoring teens about sports recruiting and social media. One such article, “Beware of the power of Facebook,” can be found here. You can check out Laura’s ESPN bio here.
ESPN offers many other opportunities in the media industry; its business entities include branches in fields such as television, radio, publishing, event management, and more. Check out this ESPN Media Zone fact sheet for more information about careers in the media industry.
It was great to hear from Laura in class on Wednesday!
(by Holly Hilliard)