Barry Hoffman and The Fine Art of Advertising by Katie Morrow

By Katie Morrow

Barry Hoffman, the Managing Partner and Executive Creative Director at Young & Rubicam, one of the top advertising agencies in the country, received his undergraduate degree in English and American Literature from Lake Forest College in Lake Forest, Illinois in 1968.  He later received both his Masters Degree and PhD in English and American language and literature from Harvard.
Throughout his illustrious career, Hoffman served as the Creative Director for various advertising accounts such as Xerox, Vanguard Group, People Magazine, Unisys, and Sun Trust Banks.   He also has written numerous award-winning ads and television commercials for a wide variety of accounts.  He served as a judge for the prestigious Steven E. Kelley Magazine Advertising awards as well as the Andy and Clio awards.  Before he began his successful career at Young & Rubicam, Mr. Hoffman taught American Literature at Harvard and the University of Massachusetts.  He also served as the Creative Director at Lord, Geller, Federico, Einstein advertising agency.
Mr. Hoffman is also an accomplished author.  His book, The Fine Art of Advertising, examines the twentieth century’s appropriation of highbrow art to sell us the products we love and desire. Filled with vibrant ads that lightheartedly use both art-history icons–namely da Vinci’s Mona Lisa, Michelangelo’s David, Botticelli’s Venus, and Warhol’s soup cans–as well as rarely seen commissioned art, Hoffman shows how the restrictions and boundaries between fine art and advertising have essentially disappeared.

___

-For more information on Young and Rubicam, see:

http://www.yr.com/

-To purchase The Fine Art of Advertising, go to:

http://www.amazon.com/Fine-Art-Advertising-Barry-Hoffman/dp/1584792221

-Also check out Barry’s personal profile:

http://www.linkedin.com/pub/barry-hoffman/10/1aa/26b

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