Monthly Archives: September 2010

Barry Hoffman and The Fine Art of Advertising by Katie Morrow

By Katie Morrow

Barry Hoffman, the Managing Partner and Executive Creative Director at Young & Rubicam, one of the top advertising agencies in the country, received his undergraduate degree in English and American Literature from Lake Forest College in Lake Forest, Illinois in 1968.  He later received both his Masters Degree and PhD in English and American language and literature from Harvard.
Throughout his illustrious career, Hoffman served as the Creative Director for various advertising accounts such as Xerox, Vanguard Group, People Magazine, Unisys, and Sun Trust Banks.   He also has written numerous award-winning ads and television commercials for a wide variety of accounts.  He served as a judge for the prestigious Steven E. Kelley Magazine Advertising awards as well as the Andy and Clio awards.  Before he began his successful career at Young & Rubicam, Mr. Hoffman taught American Literature at Harvard and the University of Massachusetts.  He also served as the Creative Director at Lord, Geller, Federico, Einstein advertising agency.
Mr. Hoffman is also an accomplished author.  His book, The Fine Art of Advertising, examines the twentieth century’s appropriation of highbrow art to sell us the products we love and desire. Filled with vibrant ads that lightheartedly use both art-history icons–namely da Vinci’s Mona Lisa, Michelangelo’s David, Botticelli’s Venus, and Warhol’s soup cans–as well as rarely seen commissioned art, Hoffman shows how the restrictions and boundaries between fine art and advertising have essentially disappeared.

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-For more information on Young and Rubicam, see:

http://www.yr.com/

-To purchase The Fine Art of Advertising, go to:

http://www.amazon.com/Fine-Art-Advertising-Barry-Hoffman/dp/1584792221

-Also check out Barry’s personal profile:

http://www.linkedin.com/pub/barry-hoffman/10/1aa/26b

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Greg Ketchum: Jack of All Trades of the Creative World

“6.8 billion people. One voice. Together, we can fight climate change.” I’m sure that you’ve heard those words before. Greg Ketchum is the one of the brains behind this and other elements of the compelling Hopenhagen Campaign. As a Senior Partner and Executive Creative Director of Ogilvy & Mather, New York, Greg has been involved with campaigns such as Lenovo Tank; Motorola: Rocking the Cellphone Vote, and a host of IBM Campaigns including IBM Data Anthem; IBM: What Makes You Special?; and IBM Data Energy. He also helped develop the IBM Green campaign, an initiative for which he and his team received a Silver New York Addy Award for Creative Excellence.

Greg’s amazing work at Ogilvy displays only a bit of his creative genius. After graduating from the University of San Diego, Greg first worked as a copywriter at Phillip Ramsey. He brought the skills that he acquired while copywriting at Phillip Ramsey to BBDO, a top advertising agency in New York, where he gained the post of senior vice president and creative director. After serving as senior vice president at BBDO for a time, Greg later went on to become the senior vice president at Hal Riney & Partners, where he helped develop the HP Green Room and Saturn 8 Bucks a Day campaigns. Now, as a leader at Ogilvy, one of the most successful international advertising, marketing, and public relations firms in the world, Greg continues to develop advertisements and media that make consumers laugh, make consumers cry, and best of all, connect consumers with top products and brands. Functioning sometimes as a copywriter, sometimes as an art director, sometimes as a group creative director and oftentimes as all of these at once, Greg is what some would call a jack of all trades of the creative world.

-To see a list of Greg’s work, go to: http://creativity-online.com/credits/greg-ketchum/10574/1

-For examples of Greg’s work, see:

Motorola Striptease  <http://bit.ly/bXz6bq>

Hopenhagen <http://bit.ly/4MDhot>

-To learn more about Ogilvy, Greg’s place of work, see: http://www.ogilvy.com/#
-Check out Greg’s professional profile at: http://linkd.in/9t3OLU

Jessie Anderson

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