Media With a Message

Sesame Workshop’s Lauren Murphy To Visit ‘Duke in New York’

By NANA DUFFUOR

For those who mastered their 1-2-3’s and A-B-C’s with the help of Big Bird, Mr. Grouch, and Cookie Monster, you are forever indebted  to the Sesame Workshop. The Sesame Workshop is a nonprofit educational organization that specializes in diverse, innovative ways of engaging children in learning. They are widely known for being the creative minds behind the Emmy Award-winning  learning show, “Sesame Street.”

Sesame-street-season-39-30-rocks-pre-school-musical

Initially founded as Children’s Television Workshop over 30 years ago, the organization has grown into a multimedia educational resource producing television and radio programs, books, magazines, and partaking in community outreach.  The organization's productions can be seen all over the world, from South Africa to India.

Sesame Workshop maintains its relevance by catering to current events and issues, such as globalization. On September 17, 2008 they announced a tool for emergency preparedness with the Department of Homeland Security called “Let’s Get Ready!” They've also developed initiatives to help children develop a healthy and respectful curiousity of different cultures.

The workshop relies heavily on corporate and foundation sponsors and partnerships for funding, as well as donations.  It will be interesting to see how an organization that began decades ago has evolved to remain relevant in a world that has changed so much since the organization’s birth. Just this year on August 11th Sesame Workshop launched their website, a $14 million effort that took  over two years to create.

To read more about the startup of Sesame Workshop's website click here.

Lauren Murphy  joins us this Thursday, November 13, 2008, to discuss the work of Sesame Workshop. As our Duke in New York gang tries to get a feel for the world of arts and media in New York in the 21st Century, I imagine she’ll have much to share with us about the ways in which Sesame Workshop has had to adapt and learn to operate in a world very different from its humble beginnings down on Sesame Street.

Find out more about Sesame Workshop  by clicking here.

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